Canonical tags
Do they really consolidate inbound links? How can this be measured?
Link anchor text
Do links pass relevance from the second occurrence of a link to the same target URL?
n.b. My first test results on this are almost ready to publish!
Page title
Despite the aesthetic value of limiting a page title to 70-75 characters for the SERPs or browser, at how many characters past this point will a keyword still pass relevance? 76? 150?
Meta description
Will keywords in the meta description have absolutely any affect on how relevant Google considers a page to be?
PageRank
Can you sculpt it? If so, how can you measure changes?
Bad Neighbourhoods
Can I really burn a website by getting links from bad website neighbourhoods?
Semantics
Can I get a web page to rank for a keyword just by using synonyms onpage and offpage?
URL
Can I get a website to rank purely on the virtue of having the keyword in the URL?
Subdomains
Does Google regard them as distinctly separate websites? Will links to a subdomain benefit the parent domain?
Indexation
Can I get a web page indexed by publishing the URL in plain text, with no direct link?
This looks good David, looking forward to seeing your posts… A couple of points:
Bad Neighbourhoods – Are you going to try and burn down a site by giving it a bad link neighbourhood!?
URL – Have you seen been keeping an eye on recent test done for SEO Manchester by http://www.seomanchester.org.uk ?
I’m more inclined to believe links will just be devalued, rather than any chance of a full site/page ban. Otherwise it would be open to competitor abuse. Besides, the difficulty would be defining what is a bad neighbourhood… it’s such an wide term.
Yeah, I’ve been watching that website closely creep up the SERPs ;) I like it.
if you’ve got a couple of spare hours check out this thread at WPW: http://www.webproworld.com/google-discussion-forum/68650-can-inbound-links-really-hurt-you.html
My conclusion was:
“It IS possible but damned hard! And IF you are penalised because of your own or a competitors link building spamming actions then it is possible to reverse the effect with some work and dialogue with Google. But in the grand scheme of things it’s not something we should worry about.”
I think the bad neighbourhood thing is definitely over-rated. I also think that it has to rely on outbound links from your site rather than inbound ones because, as said, it would be open to competitor abuse if not. You would have to be linking out to some pretty spammy link farms or something to actually be penalised by the big G imo.
i just have pass by 60 minutes ago… since then actually now i searched for this at google.com = ‘ “direct banner” definition ‘
the first reasult doesen’t have “definition” in it, instead a “meaning” so this may be the answer for Semantics assumption.
…anyway my problem is i want to understand the whole metrics and a. it’s not possible b. it’s stressfull
Great example 360. Certain words are often ignored by Google, and ‘definition’ may have special rules given the nature that people use it in searches. It could theoretically match to ‘all about X’, ‘meaning of X’, ‘what is X’, ‘X explained’ etc.
Another reason why results in Google may be due to the anchor text used on inbound links (hence why Adobe rank top for click here)
I don’t think you’ll ever fully understand all of Google’s ranking metrics, but we can but try :)
Oh… Than this isn’t the prior situation as example house ~ building or something like that.
I don’t get what do you mean by this: “Another reason why results in Google may be due to the anchor text used on inbound links (hence why Adobe rank top for click here)”
Additionally what is a direct response banner?
(sorry for misspellings)