The first analysis of the in-depth SEOmoz 2011 Search Ranking Factors was released today, and it’s well worth reading.
I was one of the 132 top-tier SEO professionals involved, so I can personally attest to the sheer amount of data SEOmoz have incorporated into the research… we offered to slog through page after page of multiple choice questions, as well as prioritising dauntingly large groups of ranking factors and red-herrings.
It was a long, long evening with the laptop for the love of SEO and the mozzers!
In the full release of the SEOmoz 2011 Search Ranking Factors, I’m really looking forward to reading some of the insightful free-form answers from around the world, but for now the analysis is purely quantitative data and top-level.
Click here to see the initial presentation of the SEOmoz 2011 Search Ranking Factors
The great thing about working with so much SEO ranking data is that it really gives fantastic insights when presented and framed with standard deviation and Spearman’s co-efficient.
If I’ve lost you already, don’t worry! There’s plenty of board-level bullet-points like the example slide below… such as social signals (Facebook and Twitter) are believed to play a much bigger role in future SEO performance!



