Do you know if PageRank can be sculpted with nofollows?
I mean, have you actually done it and seen directly related results?
Does the anchor text on links count if there’s more than one link to the same target URL?
Can building links from bad neighbourhoods actually get a site banned?
Burn Down Easy is not an attitude of carelessness or sloppyness.
It is a way of saying right, let’s roll our sleeves up and stop being afraid to make mistakes. Let’s make as many mistakes as it takes to find out what is real in the world of search marketing and what is just regurgitated industry nonsense.
Only then can we honestly call ourselves experts in our field.
About the tests
The tests and experiements on this site are by no means scientifically controlled. They are loose observations based on small experiments. There will always be factors not taken into consideration, and I’m impatient enough not to repeat tests unless I feel they require a second opinion.
Feel free to let me know if you spot something that throws the conclusions out of wack.
