Search marketing theory without testing is just opinion
Nov 05 2009
I honestly believe, that by sharing their knowledge, most SEOs stand to gain more than they stand to lose. Until recently I was also more than a little jealous of the buzzing social scene across the London agencies.
That’s why a few of us got together in May and created the Manchester SEO Meetup, and its supporting Manchester SEO Linkedin Group.
Sep 25 2009
Recently @louisventer and @Rishil found themselves banned from Twitter with no explaination, and after some pretty awesome hashtag protesting @Rishil was reinstated.
Turns out both got banned for tweeting a URL – http:// cash – with – google .info
Not exactly breaking news, I hear you say. Hear me out…
Sep 13 2009
Having just come back from the Think Visibility conference last night I feel recharged with motivation to finish my half-baked projects.
One of the consistent themes of the event was how easy it is to get distracted with planning, writing lists, drawing wireframes etc. without actually seeing an idea through to the end.
So a massive thanks to Dom Hodgson without an ‘e’ for the hard graft, along with all the other people who chipped in to make Think Visibility such a blast. Here’s just a few…
Aug 05 2009
Many SEOs felt there were some volatile changes to the Google UK algorithms in June. They weren’t wrong either – June’s SERPs for competitive industries saw some pretty significant tweaks. Call it Vince if you like.
This anonomised data shows the amount of keywords on the first 3 pages of Google UK for 4 competing websites within a competitive market, each with their own SEO strategies run by different people (yes mine is the green one of course!).
Note how the dips affect all four whilst Google UK shakes things up.
Aug 02 2009
Canonical tags
Do they really consolidate inbound links? How can this be measured?
Link anchor text
Do links pass relevance from the second occurrence of a link to the same target URL?
n.b. My first test results on this are almost ready to publish!
Page title
Despite the aesthetic value of limiting a page title to 70-75 characters for the SERPs or browser, at how many characters past this point will a keyword still pass relevance? 76? 150?
