Welcome to my monthly reports. The aim of them – and the whole website – is to help you move ahead with your own projects, by sharing what I’ve been working on and the lessons I’ve learned. If I can learn from you at the same time then I’ll be more the richer.

I posted just the one article in April; a collection of tactics I’ve been using to cut down the signal-to-noise ratio and ween myself off the digital information addiction that affects so many online professionals. Thanks for all the great feedback.

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I figure there are three reasons why would anyone publish their website performance for all to see.

  • they have impressive figures to be proud of, and use them as a teaching aid – like Smart Passive Income or Viperchill (thanks to Glen for being cool about me copying his monthly report format).
  • they’re fishing for advertisers or buyers.
  • they have no figures whatsover and nothing to lose by being transparent.

Burn Down Easy falls squarely in the final category :)

This website hasn’t made me a single penny yet, and to be honest it’s my only website that I don’t have a financial interest in driving traffic to.

It’s my little, no-pressure island of zen, and well deserving of its name.

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