Last year the fine folk at SEOmoz dropped at bomb that I wasn’t aware of. They claimed that only the anchor text from the first link to a target URL passed relevance. In practical terms, this meant if you linked to a page multiple times from the same page, then you’d better make sure you got your money keyword in the first link text.

Objective

So, do internal links pass relevance from the second occurrence of a link to the same target URL?

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Canonical tags
Do they really consolidate inbound links? How can this be measured?

Link anchor text
Do links pass relevance from the second occurrence of a link to the same target URL?
n.b. My first test results on this are almost ready to publish!

Page title
Despite the aesthetic value of limiting a page title to 70-75 characters for the SERPs or browser, at how many characters past this point will a keyword still pass relevance? 76? 150?

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Bots, scrapers, harvesters etc. It seems they adapt to every new platform from Facebook and Digg through to Q&A sites and IM – and of course microblogging services like Twitter.

Following on from Archibold Teriyaki’s Twitter email spam test, I figured he had a few more uses before becoming too cross-contaminated for me to consider the tests objective.

Objective

If I send an @reply to a new Twitter account from an existing account, will the auto-follow bots be clever enough to follow the new account?

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Inspired by Fantomaster’s… “Do NOT tweet your e-mail address openly if you don’t want to get spammed to hell and back!”

Objective

a) If I tweet a new email address onto the public timeline, will it get picked up as per Fantomaster’s warning?

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