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Double Column Organic Google Results, oh my!

Here’s an interesting Google development test I came across recently — double-column, non-collapsable organic results for a single brand.

  • The example in the picture is a semi-branded term, but I swear I’ve seen this in action on generic keywords.
  • The lucky brand dominates the page, pushing down all the other results
  • There’s no apparent reason why these particular pages are chosen (I’ve seen really obscure, deep pages returned, so it’s not due to internal links, page authority or jump links)
  • I confirmed it works whilst logged out
  • I confirmed it works on any browser
  • It works as part of Google Instant

Unfortunately, I can’t replicate the results on my own computers, hence the low quality screenshot.

What does this mean?

At this point, it just means that Google is testing the search result layouts again.

However, if it does get rolled out then obviously expect an outcry at brands dropping 12 places on terms such as “car insurance” (tested and confirmed!).

Double column results on Google UK

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9 Responses to “Double Column Organic Google Results, oh my!”

  1. Moosa Hemani Says:

    WOW! but i didn’t see any thing like that at my end… i think if this is the test by Google it may not be for all the locations (as em not in US).

  2. Burn Down Easy Says:

    I forgot to mention it was definitely on Google.co.uk – very strange to see SERP tests in the UK before the US.

  3. Eloi Says:

    Not double columns organic Google results, but Sitewide deep links with snippets. Ok it’s less catchy for a blog post, but it’s more accurate.

  4. Weekly Search & Social News: 04/13/2011 | Search Engine Journal Says:

    [...] Double Column Organic Google Results, oh my! – it is always interesting to see Google testing things. Seems Rishi found a very interesting result, which sadly cannot seem to be replicated. Anyone else seen these? [...]

  5. Weekly Search & Social News: 04/13/2011 | AffSpot Affiliate Directory Says:

    [...] Double Column Organic Google Results, oh my! – it is always interesting to see Google testing things. Seems Rishi found a very interesting result, which sadly cannot seem to be replicated. Anyone else seen these? [...]

  6. Google Testing Double Column Sitelinks? | ClayLaureate.com Says:

    [...] source: Double Column Organic Google Results, oh my! (Burndowneasy.com) Click to read the rest of this post… Posted in [...]

  7. Google Testing Double Column Sitelinks? | NexGen SEM Says:

    [...] source: Double Column Organic Google Results, oh my! [...]

  8. Google testet zweispaltige Suchergebnisse – SEO.at Says:

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  9. Florian Says:

    sitelinks with snippets will be great for those who have one, but i think it would also mean that #1 in serps will get more attention than now

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