http://www.burndowneasy.com Search marketing theory without testing is just opinion Mon, 16 Nov 2009 09:23:30 +0000 http://backend.userland.com/rss092 en I honestly believe, that by sharing their knowledge, most SEOs stand to gain more than they stand to lose. Until recently I was also more than a little jealous of the buzzing social scene across the London agencies. That's why a few of us got together in May and created the Manchester ... http://www.burndowneasy.com/manchester-seo-meet-up-mancseo/ Recently @louisventer and @Rishil found themselves banned from Twitter with no explaination, and after some pretty awesome hashtag protesting @Rishil was reinstated. Turns out both got banned for tweeting a URL - http:// cash - with - google .info Not exactly breaking news, I hear you say. Hear me out... It's not just ... http://www.burndowneasy.com/twitter-develops-malware-detection/ Having just come back from the Think Visibility conference last night I feel recharged with motivation to finish my half-baked projects. One of the consistent themes of the event was how easy it is to get distracted with planning, writing lists, drawing wireframes etc. without actually seeing an idea through to ... http://www.burndowneasy.com/think-visibility-was-awesome/ Last year the fine folk at SEOmoz dropped at bomb that I wasn't aware of. They claimed that only the anchor text from the first link to a target URL passed relevance. In practical terms, this meant if you linked to a page multiple times from the same page, then ... http://www.burndowneasy.com/does-the-second-link-anchor-text-matter/ Many SEOs felt there were some volatile changes to the Google UK algorithms in June. They weren't wrong either - June's SERPs for competitive industries saw some pretty significant tweaks. Call it Vince if you like. This anonomised data shows the amount of keywords on the first 3 pages of Google ... http://www.burndowneasy.com/proof-of-vince-on-google-uk/ Canonical tags Do they really consolidate inbound links? How can this be measured? Link anchor text Do links pass relevance from the second occurrence of a link to the same target URL? n.b. My first test results on this are almost ready to publish! Page title Despite the aesthetic value of limiting ... http://www.burndowneasy.com/10-things-i-want-to-know/ Bots, scrapers, harvesters etc. It seems they adapt to every new platform from Facebook and Digg through to Q&A sites and IM - and of course microblogging services like Twitter. Following on from Archibold Teriyaki's Twitter email spam test, I figured he had a few more uses before becoming too cross-contaminated ... http://www.burndowneasy.com/do-twitter-bots-scrape-any-username-to-follow/ Inspired by Fantomaster's… "Do NOT tweet your e-mail address openly if you don't want to get spammed to hell and back!" Objective a) If I tweet a new email address onto the public timeline, will it get picked up as per Fantomaster's warning? Set up a new Gmail - archibold.teriyaki@googlemail.com Tweet that email address ... http://www.burndowneasy.com/will-you-get-spammed-if-you-tweet-your-email-address/