Last year the fine folk at SEOmoz dropped at bomb that I wasn’t aware of. They claimed that only the anchor text from the first link to a target URL passed relevance. In practical terms, this meant if you linked to a page multiple times from the same page, then you’d better make sure you got your money keyword in the first link text.

Objective

So, do internal links pass relevance from the second occurrence of a link to the same target URL?

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Tags: anchor text, links